Served Persona - Mihai Balan

Type:
Served

Name:
Mihai Balan

Background
  Date of Birth: 12/24/1957  Gender: Male  Location: Bucuresti, Romania  Work place: Market Mart SRL, Owner/General Manager 

Main Points
Some points extracted from detailed description, that are specific for this persona and the reason we chose it. For example (phrases are recommended not just simple list of points) :  He's past the age at which he's willing to learn new things, he has employees for that; Mihai cherishes his time and doesn't like to wait for his partners to show up when scheduling meetings; He comes to work for a few hours a day, reserving the time for meetings with partners and customers;</li> He want his company to prosper and he knows that for this he needs his partners, but everything has a limit when it comes too deadlines;</li> </ul>

Goals
Goals are the reasons users perform tasks, not the tasks. Practical Goals: Be informed</li> Respect meeting hours</li> Be productive</li></ul></li> Personal Goals:  Don't waste time</li> Spend more time with his family</li></ul></li> Business Goals:  Keep his company's prosperity on the market</li> Maintain good relationships with his partners</li></ul></li> </ol>

Frustrations and Pain Points
Some of the difficulties the user has with the product.  It's difficult to run a business when you're not informed at all times;</li> He dislikes waiting for others, "time is money" as they say;</li> <li>Mihai usually prefers old school pen and paper to using electronic devices;</li> </ul>

Detailed Description
Mihai has functioned most of his life without the aid of technology. Having to read an e-mail is not exactly easy for him, but this doesn't stop him from running his company successfully. If he can't do it, someone else will do it for him. This is why he trusts his administrator with handling e-mails and editing documents. The problem is that having to deal with office work as well as doing fieldwork, Mihai's administrator is sometimes overwhelmed.