Secondary Persona - Geanina Marin

Type: Secondary

Name:
Geanina Marin

Background
 Date of Birth: 10/12/1986 Gender: Female Location: Iasi, Romania Work place: Organization Name, Accountant School:   Facultatea de Economie si Administrarea Afacerilor, Alexandu. Ioan Cuza University Iasi Technology Level: Advanced knowledge of using PCs, especially data entry and processing software, as well as web services Main Points Some points extracted from detailed description, that are specific for this persona and the reason we chose it. For example (phrases are recommended not just simple list of points) : Advanced knowledge of using Microsoft Office products and e-mail clients;</li>Medium knowledge of using online services and mobile platforms;</li>Disabilities relevant to our research;</li>She spends most of her time at the office and has direct access to documents and data;</li>Besides her regular activities she has to provide the company's manager and administrator with information they may require while they're not at the office;</li>G wants to reduce the time she spends looking for and sending data to her coworkers so that she can better focus on performing her main tasks.</li></ul> Goals Goals are the reasons users perform tasks, not the tasks. <ol> Practical Goals:</li>  Reduce time spent on the phone</li> </ul> Personal Goals:</li>  Reduce stress level</li> Reduce overtime hours</li> </ul> Business Goals:</li>  Help the management staff meet the contractual deadlines</li> Ensure the company's well being by avoiding legal complications (fulfilling legal duties on time)</li> </ul> </ol> Frustrations and Pain Points Some of the difficulties the user has with the product. <ul> <li>Products that offer too little information on the manipulated data</li> <li>Working with slow/unresponsive applications</li> <li>Working with applications that don't offer appropriate feedback</li> <li>Applications that overcomplicate the work flow</li> </ul> Detailed Description Geanina is working in a small company and her tasks usually overlap with those of her superiors. Besides doing her job as an accountant Geanina has to keep track of the company's documents and assist the management with their own tasks. Since handling two sets of tasks takes more time she needs to be able to quickly provide information. Being able to upload files to an online file sharing service would help reduce the time she has to spend on the phone texting or relaying data. Although she doesn't leave the office as often she does make a trip or two a week to deliver document and receipts. Having access to files on the go would reduce the number of trips required when she finds that she needs more/other documents than she was initially told. While at the office it will be more useful for her to have a web interface for uploading files. It would be easier to manage data from a desktop environment rather than a mobile phone (no additional connection required, better input accuracy and larger work space).