Negative Persona - Cristian Ilie

Type:
Negative

Name:
Cristian Ilie

Background
  Date of Birth: 05/02/1985  Gender: Male  Location: Brasov, Romania  Work place: Motor Plus SA, Engineer  School: Facultatea de Inginerie Electrica si Stiinta Calculatoarelor, Universitatea Transilvania din Brasov  Technology Level: Advanced knowledge of applications and computer programming 

Main Points
Some points extracted from detailed description, that are specific for this persona and the reason we chose it. For example (phrases are recommended not just simple list of points) : Cristian is used to working both at home and at his office;</li>He likes to keep track of his work;</li>His work is very important and he likes to keep detailed records of everything he does;</li>Having to deal with a vast amount of data, he keeps his laptop with him at all times;</li>Cristian is not used to spending time on social networks, he prefers direct contact with his friends;</li>He has to be very well organized so that his workload doesn't take him by surprise.</li></ul>

Goals
Goals are the reasons users perform tasks, not the tasks. Practical Goals: Be informed</li>Have quick access to documents</li>Be productive</li>be organized</li></ul></li>Personal Goals:Don't waste time</li>Enjoy work</li></ul></li>Business Goals:<li>Keep his work data safe</li><li>Keep his documents organized at all times</li><li>Be effective in implementing the company's projects</li></ul></li></ol>

Frustrations and Pain Points
Some of the difficulties the user has with the product. <ul><li>He doesn't like to waste time dealing with less than perfect software interfaces;</li><li>Cristian prefers not having to rely on an internet connection when working with his data;</li><li>The documents he's working with can't be viewed effectively on a mobile device;</li></ul>

Detailed Description
Cristian is a very busy person, but to him, working on multiple devices is counterproductive. He likes to keep all his work in one place, and not having to worry about how to go about doing the same work in a dozen different applications, even though he has the knowledge to do so. Wasting time is not an option and he needs to know he can rely on his software to deliver exactly what he expects from it, when he expects it.